Ben Siegel
Thoughtful interrogation of conventional thinking
I have an
MBA
+
My work is inspired by research in:
Behavioral Economics
Business Strategy
Consumer Psychology
Design Thinking
Gamification
Game Theory
What I do
I create better, smarter experiences that energize people and organizations.
UX Strategy
Define a north star and interconnect all touch points both digital & analog for a holistic experience.
Service Design
Focus on the experience and ecosystem meeting needs and innovating towards a better experience through improvement of business processes.
User Experience
Does this product work? How does it fit into a person’s life and meet their needs? How can we improve it to be a better experience?
Customer Experience
Measurable data used to focus business goals, mitigate risk and to aid in referral and retention through a good experience.
Solution Framework
My process is designed to be industry agnostic, simple, scaleable, reduce and procedural complexity.
Problem Definition
Whats the problem(s) were solving for?
Causation organization
What are the potential causes of the problem(s)?
How are others solving for these issues?
Generate Solutions
After analysis, prioritize most viable potential solutions to the stated problem(s).
Test, Iterate, Optimize
Ongoing enhancements and optimizations to get us across the finish-line.
Select Projects
This sample set of recent projects I've led exemplify my strategic solution focused approach.
Brands
Some brands Ive been luck enough to work with
